Web design refers to the creation of websites using different programing language, and also to the way in which the content is presented, including text and images. This is closely related to graphic design. Even though graphic design is a general term, its principles can also be applied to web design. For instance, many graphic designers have dabbled in the area of interface design, including web design and software design, when end user interactivity is a design consideration of the layout or interface. Web site design may be seen from the specific perspective of online marketing business and companies as well, as can be seen here at portelstudios.com.
Online marketing business, or internet marketing, is the promotion of products and services on the world wide web. In order to successfully do this, a website needs to be able to attract visitors and spark interest in whatever it is offering. The goal of web site design is to make a site fully accessible and at the same time complex enough to grab the visitor's attention. In the case of online marketing companies websites, the designers has to establish what the target audience will be and do not stray from that market segment during the web design process. Graphic design is paramount to achieve this, since it is what catches the visitors' eyes, but text is equally important, if not more so.
One example of an online marketing strategy associated with web site design is to create traffic for website, for instance by writing content for a specific keyword heavily related to the main topic of the website. Thus, a website that sells books will want to have content that will rank it high for book related searches in a web search engine.
When it comes to web design, it is important to make the web page not only user friendly, but actually accessible as per the web content accessibility guidelines established by the World Wide Web Consortium. These guidelines strive to address visual (blindness, low vision, color blindness), mobility (Parkinson's Disease, muscular dystrophy, cerebral palsy, stroke), auditory (deafness, hearing impairments), intellectual (developmental disabilities, learning disabilities and cognitive disabilities) concerns. It is in the best interest of a designer to keep these issues into account, not only so as to not discriminate, but also to be able to reach as many people as possible. On the other hand, and was implied above, web design should not try to please everybody, but cater to the requirements of the specific group that the website is targeting. For example, portelstudios.com targets people who would like to know more about website design and internet marketing, as well as a few other related subjects.